Exact Software is the market leader in financial and business software. The company serves more than 400,000 entrepreneurs and accountants in both internationally operating organizations and local businesses. With the innovative software solutions entrepreneurs and accountants can manage their numbers and successfully run their day-to-day business. Exact embraces AI to improve efficiency and effectiveness of business administration in order to allow their clients to benefit optimally from the software. In their customer service, Exact (inter alia) provide clients with personal contact via CMC. Currently, clients can chat with service employees, but the company desires personalized conversational AI to manage the great amount of customers’ messages and optimize the personal attention employees can give to more complex questions.